|
Newspapers & Magazines |
Cable T.V. &
Radio |
Direct Mail & Coupons |
Internet & Websites |
Outdoor & Specialty |
 |
 |
 |
 |
 |
|
Includes...
sDaily newspapers
sLocal weekly or periodic
newspapers
sSpecialized tabloids
in magazine format
sConsumer magazines
sBusiness or Trade
publications
|
Includes...
sBroadcast
sCable
sSatellite Dish
|
Includes...
sCoupons
sPost Cards
sLetters
sPromotional offers
|
Includes...
sWebsites
sBanner ads
sInternet Coupons
sDirectory Sites
|
Includes...
sBillboards
sBench signs
sBus advertising
sTaxi cab signs
sTheater
advertising
sMiscellaneous
& Specialty
|
|
Only
66% read at least one issue once a month
Only
53% read at least one Sunday issue each month
Only
49% read The Sun every day
|
98.6%
of homes have a T.V.
96.9%
of adults listen to the Radio
|
|
While
60% of Adults have internet access a very high percentage
only use email |
|
|
Newspapers & Magazines Disadvantages: |
Cable T.V. &
Radio Disadvantages: |
Direct Mail & Coupons
Disadvantages: |
Internet & Websites
Disadvantages: |
Outdoor & Specialty
Disadvantages: |
|
sReadership down
sA lot of ad clutter
sCirculation down
s30 minute shelf life
sAds aren’t read
|
sLack of Retention
sStation & Channel
fragmentation
sToo many
commercials
sHigh Cost for reach
sLimited availability
of good time slots
|
sLow penetration
sConsidered
“Junk Mail”
s48% thrown away
unopened
sLess than 1% act
sRising costs of
postage means a high cost to reach everyone
sAppeals to low
profit coupon buyers
|
sToo broad not local
sToo Time consuming to
find
what you want
sLow effectiveness
sLow Response
|
sViewed 10 seconds
sMaximum 8 word
message
sEyesore perception
sMostly ignored
|
